Hi! I'm Adnan. 👋

Staff Product Designer at Meta.

I design enterprise platforms, zero-to-one products, and cross-platform experiences across web, mobile, and immersive tech.

My work bridges vision, strategy and execution.

Shipped products used by 12M+ people. Inventor on a Google Patent.

Selected Work

Shipped Event Studio for 20,000+ enterprise customers including McDonald's and Nestlé. 12M+ users, 63% retention.

Invented a lightweight calling experience using avatars. Filed a patent. Adopted across Portal, web, and mobile surfaces.

Defined the 0→1 product vision for virtual events in VR. Presented directly to CTO Andrew Bosworth. Showcased at Meta Connect 2025.

Led the pivot from family device to workplace tool. Exceeded activation targets, contributing to 22% of 950K units sold.

Built a first-of-its-kind tool for reusable email components. 42% beta adoption in 30 days. Created a new revenue stream.

Co-led a platform redesign after a 200x speed improvement. Personally coded production UI in Rails, HTML, and SCSS.

Migrated from Photoshop to Sketch and scaled the design team from 2 to 12 designers after a $49M investment.

Designed Slack notifications for Proof, Analytics, and Spam Checks. Part of Litmus's "work where you work" strategy.

Brought email testing into ESPs and local dev workflows, eliminating context switching. 10,000+ users.

Led creative direction and web design for Litmus's annual conference across Boston, San Francisco, and London. Including a full rebrand.